Dealership in sync.

From desktop to mobile, Inventory+ TrueTarget™
dealers appraise, price and merchandise
inventory online in real-time.

TrueTarget™ Features

The revolutionary vehicle pricing analytics service delivers retail data from the industry leading marketing sites AutoTrader, Cars.com®, eBay Motors, and Carfax®.
Learn more about the free TrueTarget Mobile app for iPhone and Android

The most transparent and visually engaging appraisal system available on the market. The TrueTarget combines current retail data from AutoTrader, Cars.com and eBay Motors for immediate insight into current market metrics. Add powerful industry data from NADA, Black Book, Kelley Blue Book, AuctionNet, Galves and CARFAX to complete the picture. Powerful metrics like Market Days Supply, Price Variation (Inventory+ Original Concept), and option filtering for the most accurate data available.

Visualize the competitive landscape in seconds on all your inventory with the most intuitive and advanced pricing tool ever created. Track competing dealerships, adjust competitive view by color, distance, and options. Live roll-overs of competing dealerships and exact pricing history on all competing vehicles. Know what your customers know and what your competition probably doesn't.

The TrueTarget Appraisal Log stores all appraisals for the dealership. Sort appraisals by user, make, and model. View historical data, photos, and details on the appraisal. Syncs with DMS to alert which appraisals became inventory.

Whether you are a single point, or part of a larger group, TrueTarget Pricing Reports keep your dealership in perfect merchandising health. View all vehicles by age, price alert status, MDS, and more. Make easy price adjustments from one master view. See powerful metrics like Turn Rates, Days in Inventory, Look to Book, Water %, Total Investment, and more.

Data Sourced

  • AutoTrader
  • CarsDotCom
  • eBay
  • Carfax
  • AuctionNet
  • BlackBook
  • Nada
  • KelleyBlueBook
  • Galves