DALLAS, Apr 01, 2009 (BUSINESS WIRE) –
Dave Hanson has been named vice president of Interactive and Creative Services at ecarlist, a leading software provider to the automotive industry.
Prior to joining ecarlist, Hanson was director of Brand Marketing at Yahoo! Inc., where he led partnership development and interactive engineering to produce marketing programs for the company and its top advertisers.
Hanson will be responsible for ecarlist’s full-service interactive and creative division, according to ecarlist CEO Len Critcher.
“Dave combines strong creative and interactive leadership with great expertise in online consumer experience,” said Critcher. “I am thrilled to add him to our executive team. With Dave leading our interactive group, ecarlist will be positioned to grow its online product offerings and provide unparalleled creative services to our increasing dealership base.”
Hanson noted that ecarlist is considered to be one of the most innovative companies in the industry.
“I am very excited to join a team that is already producing such dynamic and visually stunning websites,” Hanson added. “I look forward to bringing an even higher level of functionality and usability, while streamlining operations to support the company’s rapid growth.”
The Interactive and Creative Services division will serve as an in-house agency offering custom website design, video production, online-media-campaign creative services, search engine optimization, automated specials integration, interactive lead capture and a full suite of online website capabilities tied to ecarlist’s inventory management software.
“Consumers today turn to the web as their primary source for research,” explained Hanson. “As a part of that process, their impression of your company is determined almost immediately. We will produce websites that are effective in converting web traffic to qualified leads, while building trust in the dealership’s brand, which in turn drives revenue for the dealership.”