Dealertrack Interactive
RiSE Privacy Policy

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Dealertrack Interactive RiSE Privacy Policy

Your privacy is very important to us. Dealertrack Interactive, a/k/a RiSE ("RiSE," "we" or "us") has prepared this Privacy Policy to explain how we collect, use, protect, and share information and data when:

  • you visit this RiSE Web site (the "Site")
  • you use the Site and the RiSE services ("Services") as a customer of ours
  • you visit any RiSE page

Generally, the Site and Services (together, the "RiSE Offerings") provide users with a set of web-based tools and services to help them get online and establish and maintain a marketing presence on third party-sites, including search sites, social networks, and messaging services in order to better interact with customers and prospects and monitor their reputation. The RiSE Offerings, among other things, enable RiSE registered users ("RiSE Customers") to create and manage their own Web sites ("RiSE pages").

For purposes of this Privacy Policy, we refer to visitors to these RiSE pages as "RiSE page Visitors." We use the term "you" generally to refer to all users of the RiSE Offerings, RiSE Customers, and RiSE page Visitors. We use the terms "RiSE Customer" and "RiSE page Visitor" for any RiSE Customer-specific or RiSE page Visitor-specific terms.

By visiting or using all or any part of the RiSE Offerings or any RiSE page, you consent to this Privacy Policy.

RiSE page Visitors

All RiSE pages link to this Privacy Policy because we collect, use, and retain all information, including Personal Information and Usage Data, that RiSE page Visitors share with or otherwise make available via RiSE pages. For instance, a RiSE page Visitor can elect to follow a RiSE page via email, RSS feed, or Twitter, in which case we will collect and store your email address or Twitter account name. When a RiSE page Visitor provides its contact information, this information is collected and stored by us, but is shared with the particular RiSE Customer. Similarly, at some point, we may require RiSE page Visitors to register on a RiSE page. Such registration information would be collected and stored by us and shared with the applicable RiSE Customer. This Privacy Policy, however, only covers OUR information privacy practices with respect to the information we collect via RiSE pages. RiSE Customers may have different privacy policies and practices. We require RiSE Customers to take certain affirmative steps to protect Personal Information collected via RiSE pages and to comply with all applicable privacy laws and regulations.

However, RiSE does not control RiSE Customers and is not responsible for their actions, including their compliance with privacy laws. We suggest that RiSE page Visitors check with each RiSE Customer regarding its privacy policies and practices before using the RiSE Customer's RiSE page.

Managing Your Information Preferences

RiSE Customers can always review, correct, update, or change their Personal Information, or opt out of our direct marketing efforts, by changing the relevant RiSE account settings (if available). If you have questions or concerns regarding this Privacy Policy, please e-mail us at privacy@Dealertrack

Information We Collect

Personal Information. We collect information that personally identifies you, such as your name, your business name, address, telephone number, username, e-mail, payment information, and other personally identifiable information that you choose to provide us with, including via RiSE pages, or that you choose to include in any RiSE account ("Personal Information"). We collect Personal Information only if you choose to share it with us, directly or via a RiSE page. The decision to provide this information is optional. However, if you choose not to provide the requested information, you may not be able to use certain features of the RiSE Offerings or RiSE pages.

Please note that if you as an RiSE page Visitor have shared your Personal Information with one of our RiSE Customers outside of RiSE (such as by giving your name or e-mail to a RiSE Customer by direct email, through third-party service such as a social network or when you were physically in a RiSE Customer's establishment), the RiSE Customer may share your Personal Information with us in connection with the RiSE Offerings.

Usage Data. We automatically collect anonymous usage information that does not identify an individual user ("Usage Data"). For example, each time you use the Site or a RiSE page we automatically collect the type of Web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits. We use this information to help us understand how people use the RiSE Offerings, RiSE pages, and to enhance the services we offer.

Cookies and Web Beacons. We use cookies (a small text file placed on your computer to identify your computer and browser). We may also use Web beacons (an electronic file placed on a Web site that monitors usage). We may use these technologies in connection with the RiSE Offerings, as well as RiSE pages. We use cookies and Web beacons to improve the quality of the RiSE Offerings. We may also use cookies (the "RiSE Network Cookies") or permit our third party partners to use cookies (the "TP Network Cookies") that enable us to serve advertisements for our RiSE Customers when RiSE page Visitors visit other Web sites. (The "RiSE Network Cookies" and the "TP Network Cookies" are collectively referred to herein as the "Advertising Cookies"). We do not link the information in the Advertising Cookies or any other cookie to your Personal Information. We do not use cookies or Web beacons to collect Personal Information. Most Web browsers are initially set up to accept cookies. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies, though either of those actions may affect your use of the Site.
Note: The RiSE Customers may elect to implement certain technology that will provide the RiSE Customer with information regarding visits to his or her RiSE page, such as Google Analytics. All such information is anonymous.

How We Use Information and When We May Share and Disclose Information

Generally. We use Personal Information for internal purposes only, such as to provide you with the RiSE Offerings, to notify you of new products or services, and to otherwise communicate with you about RiSE. We will not disclose Personal Information to third parties without your consent, except as explained in this Privacy Policy.

RiSE page Information Is Available to Others. The information RiSE Customers make available via their RiSE page is publically available. RiSE Customers have the ability to control what information they share via their RiSE page. The information RiSE Customers choose to make available, may be accessed by third parties who conduct searches on the RiSE Offerings and may be accessed by commercial search engines such as Google, Yahoo! and Bing to the extent that such engines are permitted to access RiSE pages. The RiSE Customers may also choose to make the information available to online business directories.

Managed Services. When RiSE Customers sign up for the Managed Services, such as, if available, the RiSE Customers authorize us to (a) establish or assume control of relationships on the RiSE Customer's behalf with third- party Web sites and services, such as search sites, social networks, and messaging services, such as Facebook, Twitter, and others ("Third-Party Sites") and (b) submit and manage the RiSE Customer's content on or through Third-Party Sites. RiSE Customers further authorize us take such as actions as may be necessary or desirable in order to establish and maintain these relationships and perform these Services on their behalf. Such actions may include, for example, registering the RiSE Customer's or RiSE Customer's business with such Third-Party Sites using information provided by the RiSE Customer, generating a proxy e-mail address that links to the e-mail address provided by the RiSE Customer upon registration and dynamically generating and storing passwords for such Third-Party Sites so that we may administer and update the RiSE Customer's presence and post and manage the RiSE Customer's content on such Third-Party Sites. We may share Personal Information and Usage Data with Third-Party Sites as necessary and appropriate to deliver the Services that the RiSE Customer has signed up for.

Advertising. We may work with third-party advertisers, search providers and ad networks ("Advertisers"). These companies may collect and use information about your use of RiSE pages or the RiSE Offerings in order to provide advertisements about goods and services that may be of interest to you. Advertisements may be shown via the Site, the Services, or third-party Web sites. These companies may place or recognize a unique cookie on your computer or use other technologies such as Web beacons. Our Privacy Policy does not cover any use of information that an Ad Network may collect from you.

Standard Analytics Information. We may use, and disclose to RiSE Customers and third parties, certain Usage Data regarding the RiSE Offerings and RiSE pages. However, in such cases, your Usage Data is aggregated with the Usage Data of others and does not identify you individually.

Other Transfers. We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with RiSE. If RiSE or its parent company is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.

Compliance with Laws and Law Enforcement. RiSE cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate for any of the following reasons: (a) to respond to legal requests (including court orders and subpoenas); (b) to protect the safety, property, or rights of RiSE, any RiSE Customer, any RiSE page Visitor, or any third party; (c) to prevent or stop any illegal, unethical, or legally actionable activity; or (d) to comply with the law.

Be Careful When You Share Information with Others

Please be aware that whenever you send messages, make postings, or otherwise post or transmit any information or content on a RiSE page or any public forum available on or through the RiSE Offerings, that information or content may be accessed by others. In addition, when you share information or any other communications with third parties, that information may be passed along or made public by others. This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications.


RiSE is very concerned about safeguarding the confidentiality of your Personal Information. We employ reasonable physical and electronic measures designed to protect your information from unauthorized access. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the RiSE Offerings, we cannot and do not guarantee the security of any information you upload, store, share, transmit, or provide on or through the RiSE Offerings or any RiSE page and you do so at your own risk.

Links To Other Web sites

The RiSE Offerings and RiSE pages may contain links to other Web sites, or allow others to send you such links. A link to a third party's Web site does not mean that we endorse it or that we are affiliated with it. We do not exercise control over third-party Web sites. You access such third-party Web sites or content at your own risk. You should always read the privacy policy of a third-party Web site before providing any information to the Web site.

Children's Privacy

We do not knowingly collect Personal Information from children under the age of 13. If we become aware that a user is under the age of 13, we will terminate any account that user may have with RiSE. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.

Processing in the United States

Please be aware that your Personal Information may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using the RiSE Offerings, you agree that the collection, use, transfer, and disclosure of your Personal Information will be governed by the applicable laws in the United States.

Privacy Policy Changes

From time to time, we may change this Privacy Policy. If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site. Those changes will go into effect on the Revision Date shown in the revised Privacy Policy. Your continued use of the RiSE Offerings constitutes your consent to the revised Privacy Policy.